STORYTELLING
Meta Ray Ban
CREDITS
Client | META, Ray Ban
Director | Peter Kirk, Campfire x
Producer | Brad Cooke, Campfire x
DOP | Brendan Blacklock
Post-Production | In The Loupe
Editors | Brendan O’Connell & Maisie Cohen
In partnership with Indigenous media group Campfire x, META and Ray-Ban, this initiative showcased the narratives of Indigenous youth from around the nation, featuring Biripi surfer Summer Simon, and Wiradjuri music producer Kuren.
META introduced the #SeeTheIndigenousWorldThruMyEyes (STIWTME) campaign on Instagram to highlight Indigenous cultures and businesses through Ray-Ban's smart glasses, Ray-Ban Stories. With a high-end, retro-futuristic style and home video content captured by the talent themselves, each narrative offers a personal perspective into their lives.
