OUR STORY
Built on curiosity. Driven by purpose.
In the loupe was founded on a simple belief: every organisation has a story worth telling.
Our name comes from the magnifying lens used to examine small details from a different perspective. It's a reminder that the most compelling stories are often hidden in plain sight, waiting to be discovered.
That mindset guides everything we do.
We take a closer look. We ask better questions. We seek to understand what makes your business unique and uncover the stories that matter most to your audience.
Combining strategy, creativity and technical expertise, we produce content that not only looks beautiful but serves a clear purpose.
The result is thoughtful storytelling that builds trust, creates connection and helps organisations communicate with confidence.
OUR TEAM
We Build the Team around the Story.
Every project requires a different set of skills. Rather than maintaining a large in-house team, we bring together trusted creative specialists to suit the needs of each production.
This allows us to remain agile, collaborative and focused on delivering the best outcome for every client.
Brendan O’Connell
CREATIVE DIRECTOR
The Storyteller.
Brendan works closely with clients to uncover the people, ideas and moments that make every story unique.
Maisie Cohen
EDITOR | PRODUCTION
The Finisher.
From assisting on set to crafting the final edit, Maisie helps bring each story together.
OUR CREATIVE NETWORK
Behind every project is a carefully assembled team of specialists. We collaborate with some of Sydney's most talented creatives to ensure every story is told in the most effective way possible.
+ CINEMATOGRAPHY
+ PHOTOGRAPHY
+ DRONE OPERATORS
+ EDITING
+ SOUND DESIGN
+ MOTION GRAPHICS
+ PRODUCERS
+ PRODUCTION
+ CREW AND MORE