We’ve been working on a unique online campaign with Indigenous Australian led creative consultancy Campfire x that has recently gone live for a new partnership between Google Australia & The Guardian. The campaign features the stories of eight First Nations women who are mentors and mentees doing incredible work in their communities. 

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The campaign consists of two scene setting articles from Campfire x and Google, and four multi-media videos, images and articles on each pair of women.

The most uplifting thing about working with Campfire x to support sharing these eight women’s original and sometimes very personal stories has been the mantra of “nothing about them, without them.”

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Throughout this process co-founders Brad Cooke & Peter Kirk above all else, respected each person’s inclusion and involvement by ensuring each woman was regularly consulted and satisfied with their portrayal and a balanced weighting and representation of each person’s story to ensure all participants had a fair and equal say.

Ultimately this unique trust between the participants and the creative & production teams ensured that all involved in the project had a sense of responsibility to uphold the integrity of these values through to final delivery. A rare privilege to work and learn on a project where these best practices were second nature, and helpful.