Client | Sutherland Shire Council

Sutherland Shire Council Ocean Safety and Lifeguards Team Leader | Cameron Pyett

DOP | Brendan O’Connell

Editors | Brendan O’Connell, Maisie Cohen & Loretta Farrell

This public awareness campaign In the loupe created for the Sutherland Shire Council sought to highlight a range of issues to improve safety outcomes for the local community in and around the Shire. Topics covered ranged from illustrating the best equipment and monitoring of conditions to use when attempting rock fishing, to best practice guidelines around surfing and bodyboarding, swimming between the flags, and education about types of waves, rips and sun safety.

 

Utilised the council’s real lifeguards as the presenters for each segment, and featuring some of the Shire’s most attractive natural surroundings, beaches and wildlife, we produced a comprehensive series of videos that delivered a range of important messages in a clear, engaging and entertaining format.